Young people today might not have an inkling about what Tra Phra-Arthit-Dunmek is. But this traditional medicine brand was a household name in days of yore when most Thais were familiar with Ya Hom Phoonprasit, which was the flagship product of the Tra Phra-Arthit-Dunmek brand.
The brand produced Thai traditional herbal medicine sold at a reputable shop owned by M.R. Sa-ard Dinakara and was held in high regard for over 100 years.
The shop was passed down from generation to generation and is currently managed by a sixth-generation descendant, who stocks over 60 types of traditional medicine produced by the Phoonprasit Company, Ltd.
"There are over 200-300 kinds of Thai traditional medicine that were passed down to us by M.R. Sa-ard who in turn received the recipes from his father HSH Prince Phoonsawat Dinakara. The medicine shop was called Mom Ratchawongse Sa-ard Dinakara medicine shop and has been passed down through the family, allowing for constant development of our traditional herbal products till today. We selected about 60 or so products and have developed them to be more compatible with modern medical treatment," said Komsan Dinakara na Ayudhaya, managing director of Phoonsawat Company.
Komsan Dinakara na Ayudhaya
Komsan said that loyal customers of the M.R. Sa-ard medicine shop have always been impressed with the Ya Hom Phoonprasit product which is a Thai traditional product that is still made by the original recipe and uses only the best ingredients which are quite expensive and hard to find; this has resulted in Ya Hom Phoonprasit maintaining its high quality.
Over the past year since the http://www.yahomthai.com website was created to educate people on the benefits of Thai traditional medicine in the treatment of modern ailments, a huge interest and following has developed.
Online purchases and telephone orders have increased.
The most common type of ailment is Office Syndrome which is caused by sitting too long without changing positions, eating at odd hours and lack of rest.
Surprisingly many young people, especially teenagers, have resorted to Thai traditional medicine in the treatment of acne, other skin disorders and abnormal menstruation cycles after modern medical treatment had failed to cure them.
"In the past ya-hom was our prime seller and adults were our main customers but now medicine packages for the treatment of various ailments are becoming popular. Working professionals are taking a growing interest in our products. However, what is disturbing is that young children in the 13-14 age group are suffering from ailments caused by using computers and also have abnormal eating disorders," said Komsan
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