CRC Sports Co, the operator of the Supersports sporting goods and apparel chain, will spend 200 million baht to renovate six flagship stores to revive sales damaged by recent unrest in Bangkok.
Suburban store sales helped offset losses from Ratchaprasong branches, says Mr Thomson.
Managing director Alan Thomson said the extensive facelifts would include a new brand concept as ``New No. 1 Sporting Goods Shopping Destination in Bangkok''. The renovations will take place at the branches at CentralPlaza Pin Klao, Bang Na, Ladprao, CentralWorld, Central Chidlom and Central Festival Phuket.
The new look was introduced on May 14 at the 200-square-metre Pin Klao branch, where the company spent 20 million baht. It was designed by Zebra Projects, an international retail, department store and supermarket designer and project management specialist.
Mr Thomson said that another 70 Supersports outlets throughout the country would be gradually renovated to create a brighter and more modern image, with different merchandising zones to meet shoppers' different needs.
Sales of Supersports in the first five months of this year grew by 5% year-on-year despite political unrest. Detailed figures were not disclosed.
``Sales of some Supersports stores at the Ratchaprasong area suffered an impact from the recent demonstrations, but we have seen a significant growth of over 20% in sales for our stores in suburban areas such as Chaeng Watthana, Pin Klao and Bang Na because customers have shifted to shopping at our stores that are close to their homes,'' Mr Thomson said.
The company is confident it can achieve sales of 4.2 billion baht this year, up 10% from last year.
Mr Thomson also plans to open a new Supersports outlet at Robinson Department Store in Trang in November.
The company is also spending 60 million baht on marketing this year, including 5 million for football-related events linked to the World Cup.
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น