The rise of GPS-enabled smart phones with social networking integration are changing today's lifestyles not only in how we communicate with one another but also in making our lives easier and more enjoyable, in what is being termed the ''mobile social media era''.
Gloe on the BlackBerry.
For example, tourists and business travellers can now get route and destination information online via smart phones rather than having to rely on paper maps and visitor centres.
At the BlackBerry Wireless Enterprise Solutions showcase in Orlando, Florida, Hewlett Packard detailed its ongoing research project ''Gloe'', which aids travellers in finding the best routes and destination information via the internet or mobile phone.
The idea is to harness local expertise and knowledge in a given area and enable visitors to access relevant digital content more effectively.
The service will rank information based on visitor feedback in the form of recommendations from previous users.
For example, the most popular web sites in a geographical area will be determined by votes and tags by users.
Yarun Luon, of HP Social Computing Lab, said that when smart phone users travel to a new location, they will typically open their browsers to access popular local content such as Wikipedia pages, official websites of tourist attractions, reviews of restaurants, and so on.
Gloe also allows users to add and tag new web content dynamically and filter their web search results according to criteria they can set themselves, such as, for example, recommendations from trusted friends, contacts or sources.
The value proposition is to fill the gap left by traditional search engines by delivering more targeted and more complete content by leveraging the wisdom of the crowd and social networks in addition to fixed contextual information, such as geographical locations and contact details.
''Gloe helps users solve the information overload via integrated search technology, social networks and contextual information like location,'' said Yarun.
''This may be similar to some services already out there in the market, but these are typically only available locally, while Gloe covers the globe.''
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