The Thailand Convention and Exhibition Bureau is preparing new recovery plans for the meetings industry which has chalked up revenue losses in excess of 3 billion baht from the recent political unrest.
The recent violence has led the TCEB to cut its projection for the Mice (meetings, incentives, conventions, exhibitions) industry's growth this year to zero from 25%. Last year, the sector generated about 45 billion baht in revenue from 620,000 visitors.
The recovery package for the sector will focus on further stimulating the domestic market, developing creative Mice, a new road map for tourism to cope with the short- and long-term challenges from the recent turmoil, and Thai New Team, a programme to build relationships among all parties.
TCEB president Akapol Sorasuchart said the bureau would establish a new mobile unit for the domestic market which would set up booths at state agencies and commercial buildings to promote Mice packages designed by the private sector. The project will run from next month to September.
This month the bureau will introduce telesales service and an online portal, www.meetinginthailand.com.
The TCEB also plans to organise familiarisation trips to rebuild tourism confidence, with the first event organised at the Ratchaprasong intersection.
Under the ``Creative Mice'' scheme, the bureau will hold domestic roadshows, including events in Chiang Mai and Phuket.
Mr Akapol said the TCEB was scaling down its plans to organise international roadshows. But it will continue its activities in certain markets, especially China which it projects will be the firstof Thailand's big international visitor markets to recover.
The bureau will also meet with the government and private sector on June 28 to hold a brainstorming sessions for the new road map and related promotional Mice packages.
``We will work harder together with other business partners and other related parties such as Thai Airways International and the Board of Investment,'' he said.
Despite the recent riots which have damaged the country's image, Thailand is committed to bidding for the World Expo 2020, he said.
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